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Marcom this week: From A to zinc – 4/22/11 edition
From the New York Times paywall to Diet Pepsi’s new advertising campaign, here is a look at what happened this week in the integrated marketing communications industry. NYT paywall working? Jury is...
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3 Reasons Why EQ is Important for IMC
Image Courtesy of Creative Commons My Customer Loyalty professor Paul Wang recently told us: Don’t ever forget—we are in the people business. In Medill’s Integrated Marketing Communications (IMC)...
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